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Transforming Berea: Affordable Upstate’s Vision for a Thriving Community

At Affordable Upstate, we believe in transforming more than just properties; we aim to redefine communities. Recently, we acquired two properties in Berea, one at 100 Lilly Street and the other at 2001 West Parker Street. These 38 units are set to undergo an extraordinary transformation that will breathe new life into the area. Partnering with NOAH Property Management, led by CEO Matt Foster, we’re excited to share the progress, insights, and vision for this ambitious redevelopment project.

A Vision for Excellence

Mario Brown, CEO & Co-Founder of Affordable Upstate, recently visited the site to discuss the project’s goals and progress with Matt Foster. As Matt explained, this redevelopment goes far beyond typical cosmetic upgrades like new flooring and paint. “This is going to be a brand-new complex,” Matt shared, emphasizing that everything from mechanicals and windows to the exterior will be replaced. “Typically, most rehabs are just flooring, new appliances, and repainting cabinets… Here, everything’s going to be brand new.

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Day Two and Momentum is Building

The project is currently in its demolition phase, with crews working diligently to strip the property down to its core. On just the second day of demo, significant progress is already visible. Within a week’s time, the entire corner of the complex will be cleared, paving the way for the next stage of construction—rebuilding from the ground up. The speed and precision of this phase highlight the project’s momentum and our commitment to delivering quality housing on an ambitious timeline.

Why Comprehensive Renovation Matters

One of the standout features of this project is our decision to renovate the entire complex at once, rather than piecemeal. Matt highlighted the benefits: “This approach saves a lot in productivity and improves the tenant base. If you only did half the building, recruiting tenants at a newer price point becomes challenging while construction is ongoing in the other half.



While this approach may temporarily impact cash flow, the long-term advantages far outweigh the short-term inconveniences. Completing the project quickly means prospective tenants can see the full vision and move into a community that feels complete and cohesive from day one.

Resident Interest and Community Impact


The excitement about this redevelopment isn’t limited to our team. Two former residents recently stopped by the site after noticing the rapid progress and immediately asked to be placed on the waitlist to return. This kind of enthusiasm fuels our mission and reminds us of the deep connection people have with their communities.


As Matt explained, “They want to move back here because they love the area, and they can see the vision we’re creating.” We’ve started a waitlist to ensure these residents are among the first to call the new units home once completed.

A Strategic and Efficient Timeline

This ambitious project is slated for completion in just four months. According to Matt, the team plans to finish 6-8 units per month, while exterior renovations will be completed simultaneously. “Exterior work will take about 4 to 6 weeks,” Matt noted, adding that this streamlined approach allows us to showcase model units quickly, helping prospective tenants visualize their future homes.


This efficiency is made possible by leveraging strong relationships with material suppliers and contractors. “We’re able to get materials at 40% off retail and have labor-only quotes from our contractors,” Matt revealed. This strategic approach not only keeps costs down but ensures the highest quality finishes for our future tenants.

Building a Better Community

As Mario summarized, “This isn’t just about redeveloping buildings; it’s about rebuilding trust, pride, and opportunity in the community.” With every project, Affordable Upstate aims to create spaces where residents can thrive. These properties on Parker and Lilly Streets will exemplify how thoughtful, comprehensive redevelopment can elevate not just the physical environment but the lives of everyone who calls it home.


Stay tuned for more updates on this transformative project. We’re just getting started, and we can’t wait to share the journey with you.


Want to learn more about redeveloping workforce and affordable housing? Let’s connect and explore how we can create impactful projects together. Reach out to Affordable Upstate today to discover how we’re transforming communities—one property at a time.

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